If you’re the romantic type and want to give flowers to your beloved on Valentine’s Day, consider an alternative to expensive flowers flown from abroad and do your bit for conservation by adopting a British wild flower on his or her behalf.

Adopt-a-flower is a simple way to support a serious issue. The way we look after our countryside has changed enormously over the last sixty years, particularly with the introduction of modern agricultural methods. These changes have resulted in the destruction of habitats on a major scale and the inevitable decline of wildflower populations.

Research by Plantlife shows that, on average, every county across Britain loses a wildflower every year.

By adopting a flower, either as a gift, or for yourself, you will be helping to support Plantlife in our work to halt this decline. Our conservation programme, Back from the Brink, looks after all six of the flowers available for adoption.

Adopt-a-flower.

Read an alternative history of Valetine’s Day.

Tags: Valentine’s+Day, Valentine, Flowers, Adopt-a-flower, Plantlife