The charity Rethink is the largest voluntary provider of mental health support in the UK and conducts many high profile campaigns in a continuing effort to achieve a greater understanding of mental illness.
In March 2006 such a campaign was targeted at the city of Norwich, as explained on the Rethink website:
During March, Rethink is taking the fight against prejudice, ignorance and fear to the streets of Norwich. The campaign will involve ads on buses, bus stops, billboards and on the radio together with a major statue unveiling in the Forum on March 10th. Make sure you put this date in your diary as we need your support on the big day!
Little did they realise just what sort of impact the campaign would have.
The statue mentioned on the website was, as pictured here, one of Winston Churchill in a straitjacket, and on the basis that no publicity is bad publicity, the profile of Rethink was certainly raised several notches.